- Our Story -

In 1987, I was sitting in a small pub in Quebec when a man approached me challenging me to an old Belgian Style Beer. I wasn't much of a connoisseur in the world booze back then so I was hard to convince...but was convinced none the less. 

I fell in love with the flavours and aromas of herbs and spices and more. Belgian Beer was wild. One of the hardest beers to make, it wet my appetite to understand this world in the keg! 

Before I knew it, I was trying every beer, reading every book there was written for the lay man to understand what made Beer and what made Beer so good. 

After stints in a number of small and large beverage distributors, I made the decision to explore my own space and founded The 49th Parallel Group. 

Starting with 2 Breweries, we soon became 10 and 15. Today, I can proudly say, my team and I hold host to the largest collection of Craft Beers in Western Canada... and we are growing ;) 

-Steve CEO/Founder


Finding you taste in the realms of beer isn’t easy. You could spend your whole life searching for that perfect summer ale before a craft brewery decides to stop making it ‘just because’.  

That’s where we come in…

We love beer. We can’t say it enough. We aim to sell that love to you. If you have ever felt nervous to try your hand at wacky hoppy stout, port filled seasonal rotating taps I say go for it! If you don’t like it, reach out to us and we will help you find your comfort zone.



If expansion is in your

 immediate future..

Please contact us to find out how we can be your conduit to exponential sales growth in Western Canada.